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Getting Started
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Distinguishing between influence and persuasion
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Activity: Your perceptions about influence
Assessing Yourself and the Situation
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Influence starts with credibility
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Activity: Building trust and expertise
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Activity: Assessing your credibility
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An
assessment model for influence and persuasion
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Activity: The price we pay to get results
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Activity: Assess your situation
Personality Temperament and Type
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Activity: Myers-Briggs Type Indicator
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What
forms personality
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Temperaments: Artisan, guardian, rationalist, and idealist
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Activity: Temperament card sort
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Temperament values and needs
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Communication cues
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Activity: Four communication paradigms
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What
the four temperaments have in common
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Activity: Using temperament as a persuasion tool
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Type:
Sensing and intuiting, thinking and feeling, judging and perceiving, and
extroverting and introverting
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Activity: Matching perceptions to the MBTI
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Type
dynamics
Using Stories to Persuade
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Activity: What makes a story memorable
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Where
to find and how to choose great stories
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Activity: How could you use this story?
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Crafting powerful stories
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Activity: Craft a story
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Activity: Using stories to persuade others
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Evoking
stories from people
The
Power of Language
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Activity: The cobbler’s children
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Working
the human system
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Communication choices: Expressive and receptive
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Activity: Sorry, we can’t do it
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Using
representational systems to build rapport
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Assessing and responding to objections
Influencing Others
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Strategy 1: Commitment and consistency
Gaining
small concessions
Making commitments public
Structuring questions to get the response you want
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Strategy 2: Authority
Impact of the formal use of power
Informal approaches to gaining authority
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Strategy 3: Liking
How to establish and build rapport
Specific approaches that promote liking
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Strategy 4: Reciprocity
Giving something of perceived value
Rejecting extreme requests·
Using
representational systems to build rapport
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Strategy 5: Scarcity
Making something rare
The art of telling secrets
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Strategy 6: Social proof
The power of conformity
Identifying situations where social proof works
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Strategy 7: Perceptual contrast
How the contrast principle works
Creating benchmarks
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Activity: Who called this meeting?
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Activity: Sorry, we can’t do it
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Activity: Your use of influence at work
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Handouts |
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Copy of
all information covered by the instructor, including visual aids
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Copy of
activity and case study materials
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Certificate of Completion, with 1.5 Continuing Education Units
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